Long Hot Summers, Advertising and The Music of 1976

The year 1976 is certainly being bandied about a lot at the moment, because until this current heatwave hit us, there had been no year with a long hot summer that could compete with it. For those of us who remember it first hand however, it was a very different time. It was also the year I turned 16, and so much has changed for the average teenager since then….

I didn’t have to worry about applying high factor sunscreen…, because it didn’t exist yet. I didn’t have to worry about global warming…, because the ice caps were still fully intact and hadn’t begun to seep into the oceans yet. I didn’t have to worry about whether my hair extensions and lip fillers would cope with the heat…, because we simply had short blow-dried hair, and if we were really lucky, little pots of lip gloss. I didn’t have to worry about whether my boyfriend was “talking” to other girls via social media…, because the only social medium we had was the local youth club, so it would have been pretty obvious. Yes, simpler times indeed.

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A Jackie magazine cover from 1976

Back in my first year of blogging I wrote a post about the music of 1976, and as no-one saw it back then (except me), time for another airing I feel. A bit of lazy blogging I know, but as I’m still a bit preoccupied with home improvements, time ran out for me this week. Such is life but hopefully back to business as usual very soon.

First published April 2016

Apparently a study has been carried out, and the findings are that any company wishing to target a particular demographic with their advertising, should use music from the time that group turned 16 – In my case that would be 1976. I can see how this would work. If like me you were lucky, and had a stable family background, your material needs were all catered for. You also had a tight regime to your day, with school and probably a Saturday job. You saw your best friends every single day because you went to school with them, and you had a reasonable level of independence as helicopter parenting wouldn’t start for a few decades yet. Top that off with a few short romances that didn’t cause too much distress when they were over, no social media to mess with your head and life was sweet.

We humans are essentially simple beings but as the years go by we accumulate baggage, make life complicated for ourselves and lose the people we love – These giant corporations know that, and home in on our weakness for a pop song that reminds us of simpler times. A really expensive car and some life assurance anyone? Yes by golly, I’ll have both.

1976 was indeed a memorable year and one which I have really fond memories of. It was of course the year of the “long hot summer” where a new government department had to be created – The Ministry for Drought (which then became the Ministry for Floods when summer turned into autumn).

The UK won the Eurovision Song Contest that year with Brotherhood of Man’s Save Your Kisses For Me. Girl/boy bands like BofM were very popular in 1976 and Abba really solidified their position as an international supergroup with hits like Mama Mia, FernandoDancing Queen and Money Money Money. Other home grown acts like Guys and Dolls even had a modicum of success.

Despite the fact that punk emerged that year, with Malcolm MacLaren’s Sex Pistols out to shock, they or their movement weren’t really making much of an impact on the UK Singles Chart yet – That was pretty much filled with the usual suspects. We had Disco (Tina Charles, Donna Summer), Soft Rock (Chicago, Dr Hook), Country (JJ Barrie, Pussycat and Billie Jo Spears), Novelty songs (The Wurzels), Rock (Queen with their amazing Bohemian Rhapsody), Pop classics (Elton John & Kiki Dee), Soul (The Stylistics, Barry White) and Rock ‘n’ Roll Revival acts (Showaddywaddy).

As for me, I was in my 4th year of secondary school which was the last year everyone my age would have to legally attend. In the May of that year we sat our first important exams, “O” Grades as they were called then (short for Ordinary although they didn’t feel very ordinary when you were having to revise for them). When you have big exams coming up, you do spend a lot of time in your bedroom studying, but of course you also need a bit of down time and the radio is probably switched on a fair bit more often than should be. I think I’m still familiar with just about every song that hit the charts in the spring of 1976 and could still tell you which position they reached. After the exams finished, a time of merriment commenced (as per the film Grease) and the two songs I remember clearly from that time are You To Me Are Everything by Liverpool band The Real Thing and Young Hearts Run Free by Candi Staton – If any company used either of those songs in an advert, I would be putty in their hands.

As it turned out the exams of 1976 went very well but later on that year many of our classmates left school for good as there were plenty of jobs waiting for 16-year-olds in those days. Those of us who went back to school enjoyed the big hit of the autumn, Chicago’s If You Leave Me Now, and then over Christmas we were treated to Johnny Mathis with his version of When A Child Is Born (one for the mums and dads).

As the academic year went by and we all started to turn 17, the serious business of Higher Grade exams loomed which determined whether or not you would go to University. Like for our old classmates who had already entered the adult world of work, life had got just that little bit more serious and not as carefree as for our 16-year-old selves. The advertisers have therefore got it right I reckon – It’s not the same for everyone, but if you have to pick music from a year that will really boost sales, make it the year your target group turned 16. Works for me and my new really expensive car, and life assurance policy!

I shall leave you with Candi Staton and her June 1976 hit Young Hearts Run Free but it seems bizarre now that this was the track of choice for our end-of-term merriment. As I’ve said before however, I really don’t think we took too much heed of the lyrics at that age – I’d not had any big romances yet and all the mums and dads I knew seemed to be quite happy (or perhaps I was too young and naïve to think otherwise). I loved Candi’s voice though, the song seemed to be aimed at my generation and it was perfect for the school disco.

Young Hearts Run Free by Candi Staton:

Something has only come to light in the last few years however – Whenever she was mentioned on the radio or on TOTP, she was always called Candi “Staton” (made to sound like Staten Island) but it turns out it should have been pronounced “State-en”. Poor lady had her name mispronounced in the UK for over 40 years, but hopefully now put right. Tony Blackburn in the clip was obviously one of the main culprits, but of course he was also the DJ who badly mispronounced “Duran Duran” during a chart rundown in the ’80s, so not surprising really. As it turns out, I only discovered after his death that I had always mispronounced “Bowie” (as in David), so not always easy to get it right. And as for “Bono” – He always ends up sounding like a well-known dog food!

Until next time…

Young Hearts Run Free Lyrics
(Song by David Crawford)

What’s the sense in sharing this one and only life
Ending up just another lost and lonely wife
You count up the years and they will be filled with tears

Love only breaks up to start over again

You’ll get the babies but you won’t have your man
While he is busy loving every woman that he can  

Say I’m gonna leave a hundred times a day

It’s easier said than done
When you just can’t break away

Young hearts, run free
They’ll never be hung up, hung up like my man and me 
Young hearts, to yourself be true
Don’t be no fool when
Love really don’t love you 

It’s high time now just one crack at life
Who wants to live it in trouble and strife
My mind must be free to learn all I can about me

I’m gonna love me for the rest of my days

Encourage the babies every time they say
Self preservation is what’s really going on today

Say I’m gonna turn loose hundred times a day
How can I turn loose
When I just can’t break away

Long Hot Summers, Advertising and The Music of 1976

Apparently a study has been carried out and the findings are that any company wishing to target a particular demographic with their advertising, should use music from the time that group was 16 – In my case that would be 1976. I can see how this would work. If you were lucky like me, and had a stable family background, your material needs were all catered for; you had a tight regime to your day with school and probably a Saturday job; you saw your best friends every single day because you went to school with them and you had a reasonable level of independence as helicopter parenting wouldn’t start for a few decades yet. Top that off with a few short romances that didn’t cause too much distress when they were over, no social media to mess with your head and life was sweet.

We humans are essentially simple beings but as the years go by we accumulate baggage, make life complicated for ourselves and lose the people we love – These giant corporations know that, and home in on our weakness for a pop song that reminds us of simpler times. A really expensive car and some life assurance anyone? Yes by golly, I’ll have both!

1976 was indeed a memorable year and one which I have really fond memories of. It was of course the year of the “long hot summer” where a new government department had to be created – The Ministry for Drought (which then became the Ministry for Floods when summer turned into autumn).

The UK won the Eurovision Song Contest that year with Brotherhood of Man’s Save Your Kisses For Me. Girl/boy bands like BofM were very popular in 1976 and Abba really solidified their postition as an international supergroup with hits like Mama Mia, FernandoDancing Queen and Money Money Money. Even home grown acts like Guys and Dolls had a modicum of success.

Despite the fact that punk emerged that year, with Malcolm MacLaren’s Sex Pistols out to shock, they or their movement didn’t really make much of an impact on the UK Singles Chart – That was pretty much filled with the usual suspects. We had Disco (Tina Charles, Donna Summer), Country (JJ Barrie, Pussycat and Billie Jo Spears), Novelty songs (The Wurzels), Soft rock (Chicago, Dr Hook), Pop classics (Elton John & Kiki Dee), Soul (The Stylistics, Barry White), Rock (Queen with their amazing Bohemian Rhapsody) and Rock ‘n’ Roll Revival acts (Showaddywaddy).

As for me, I was in my 4th Year of Secondary School which was the last year everyone of my age would have to legally attend. In the May of that year we sat our first important exams, “O” Grades as they were called then (short for Ordinary although didn’t feel very ordinary when you were having to revise for them). When you have big exams coming up you do spend a lot of your time in your room studying, but of course you also need a bit of down time and the radio is probably switched on a bit more often that should be. I think I am still familiar with just about every song that hit the charts in the spring of 1976 and could still tell you which position they reached in the charts. After the exams were finished, a time of merriement commenced (as per the film Grease) and the two songs I remember clearly from that time are You To Me Are Everything by Liverpool band The Real Thing and Young Hearts Run Free by Candi Staton – If any company used either of those songs in an advert I would be putty in their hands.

As it turned out the exams of 1976 went very well but later on that year a lot of our classmates left school for good as there were plenty of jobs waiting for 16-year-olds in those days. Those of us who went back to school enjoyed the big hit of the autumn, Chicago’s If You Leave Me Now, and then over Christmas we were treated to Johnny Mathis with his version of When A Child Is Born (one for the mums and dads).

As the academic year went by and we all started to turn 17, the serious business of Higher Grade exams loomed which determined whether or not you would go to University. Like our old classmates who had already entered the adult world of work, life had got just that little bit more stressful and not as carefree as for our 16-year-old selves. The advertisers therefore have got it right I reckon – It is not the same for everyone but if you have to pick music from a year that will really boost sales, make it the year your target group turned 16. Works for me and my new really expensive car, and life assurance policy!

I shall leave you with Candi Staton and her June 1976 hit Young Hearts Run Free but it seems bizarre now that this was the track of choice for our end of term merriment. As I’ve said before however I really don’t think we took too much heed of the lyrics at that age – I’d not had any big romances yet and all the Mums and Dads I knew seemed to be quite happy (or perhaps I was too young and naïve to think otherwise). I loved Candi’s voice though and the song had a great sound to it. Perfect for the school disco.

Young Hearts Run Free by Candi Staton:

Something that has only come to light in the last few years however – Whenever she was mentioned on the radio or on TOTP, she was always called Candi “Staton” (made to sound like Staten Island) but it turns out it should have been pronounced “State-en”. Poor lady has had her name mispronounced in the UK for the last 40 years but hopefully now put right. Tony Blackburn in the clip was obviously one of the main culprits but of course he was the DJ who badly mispronounced “Duran Duran” during a chart rundown in the ’80s so not surprising really. As it turns out I only discovered after his death that I had always mispronounced “Bowie” (as in David) so not always easy to get it right. Another tricky one is “Bono” of U2 – He always ends up sounding like a well-known dog food! Enough now…., time for me to sign off for today.

Young Hearts Run Free Lyrics
(Song by David Crawford)

What’s the sense in sharing this one and only life
Ending up just another lost and lonely wife
You count up the years and they will be filled with tears

Love only breaks up to start over again

You’ll get the babies but you won’t have your man
While he is busy loving every woman that he can  

Say I’m gonna leave a hundred times a day

It’s easier said than done
When you just can’t break away

Young hearts, run free
They’ll never be hung up, hung up like my man and me 
Young hearts, to yourself be true
Don’t be no fool when
Love really don’t love you 

It’s high time now just one crack at life
Who wants to live it in trouble and strife
My mind must be free to learn all I can about me

I’m gonna love me for the rest of my days

Encourage the babies every time they say
Self preservation is what’s really going on today

Say I’m gonna turn loose hundred times a day
How can I turn loose
When I just can’t break away

Eurovision Memories, Riverdance and Måns Zelmerlöw

Following on from my last post when I wrote about the sad passing of Sir Terry Wogan, I feel I can’t end that thread until I have mentioned The Eurovision Song Contest. Love it or loathe it, the contest is a big fixture in television’s annual calendar and is watched by, wait for it…… up to 600 million people worldwide!

Terry presided over the television commentary of the contest from 1980 until 2008 after which he hung up his headphones, making way for another witty Irishman, Graham Norton. During his years at the helm, Terry’s commentary was far more of a draw for viewers than the contest, or nonsense as he called it. Who can forget all the “eejit” on-stage hosts we had to endure, and his observation that the Danish pair in 2001 looked like “Doctor Death and the Tooth Fairy”.

My first memories of Eurovision were from 1967 when a barefoot Sandie Shaw won for the UK with Puppet On A String. I have mentioned my “anorak” tendencies before in this blog and The Eurovision Song Contest is a dream for people like me – Endless possibilities when it comes to stats, lists and databases. Who won in which year; where the contest was held; which artist represented each country and so it goes on…

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Anyway, in 1967 when I was still only 6 years old I remember using a little blue Silvine notebook to record my family’s verdict on the songs which had made the shortlist as potential contenders for our entry to that year’s contest. I can’t remember if as a family we did pick Puppet On A String but I do remember that we all had to give each song points out of 10 and I was savvy enough to realise that if I started with a lowish score of 5 out of 10 there would be room for manoeuvre. I also can’t remember if we actually sent in our verdict on a postcard (or if you couldn’t afford one of those a stuck down envelope), but for me, it was the start of a long love affair with all things Eurovision. As the years went by I became an even bigger fan of the contest and when colour came to our television screens things just got better and better.

Sadly when my teens and twenties came along, and I found myself a social life, Eurovision lost out as I tended to be out on a Saturday night but it would have been impossible to miss the fact that we won again in 1976 with Brotherhood of Man’s Save Your Kisses for Me, and soon after in 1981, with Bucks Fizz and Making Your Mind Up.

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The contest at this time was entering a fallow period and it was definitely not cool to admit to being a fan. Terry’s commentary continued to amuse but we didn’t really put up any worthwhile candidates and didn’t win again for another 16 years. During the ’90s however the Celtic Tiger was rearing its head and Ireland won the contest four times in five years. It seemed they could do no wrong and when Bill Whelan’s Riverdance was performed as the interval “filler” during the 1994 contest, a new and very lucrative art form was born. Gone were the days of folksy, green velvet-jacketed Irish dancing and in breezed Michael Flatley and a cast of thousands with their toe and heel-tapping spectaculars. Johnny Logan who won the contest himself for Ireland in 1980 and 1987 also wrote the winning song for Linda Martin in 1992, making him the most successful entrant ever. Wonder if any of this success was down to Terry and his Irish charm?

The times they were a-changing however and when the wall came down, Eastern Europe suddenly wanted to be a part of this music-fest, not realising that here in the UK it was still seen as a bit of light-hearted nonsense. In the rest of Europe, the contest has become a juggernaut of a show with each country putting up their most talented artists and in the build up to the live final, practically bankrupting their country with the promotion of their song. It all got a bit too much for Terry however, and his astute observation that there may well have been some political voting (never!) led to his eventual departure from the commentary box.

Since my daughter has been old enough to enjoy Eurovision with us, it has become one of my favourite nights of the year. We print off the scoresheets, invite friends round, serve the food and drink of the host nation and wave our little flags when the UK entrant appears on stage. Since the debacle of 2003 when Jemini had the distinction of receiving the first ever score of “nil points”, we have generally languished around the bottom of the scoreboard and it is hard to see how things are ever likely to change. We don’t really take it seriously, we are part of the “Big 5” who pay for the thing so go straight through to the final (no-one likes someone to get an unfair advantage) and yes, political voting is absolutely part of the contest and pretty much nobody wants to pal up with us in the world of Eurovision.

You are probably wondering if I am ever going to get round to the song in this post well here we go. Last year after watching the contest for nearly 50 years on television, I went to watch it LIVE in Vienna! We went with our best friends dressed as Bucks Fizz and had the best time ever. As usual the UK came about last but we made loads of new friends and were “papped” constantly in our outfits. The winner was a young Marti Pellow-lookalike called Måns Zelmerlöw from Sweden with his fantastic song Heroes. Sweden are now knocking on the door of Ireland’s record of seven wins in the contest with a very impressive six, their first being the song Waterloo by the most successful Eurovision act of all time, Abba.

Heroes by Måns Zelmerlöw:

There are a lot of problems in the world today and even in Europe we are facing big political decisions in the very near future. I just wish we could gather together some of our leaders for the next Eurovision Song Contest in Stockholm. The whole concept behind the contest in the 1950s was to help a war-torn Europe rebuild itself. The European Broadcasting Union set up a committee to search for ways of bringing countries together, via a “light entertainment programme”. From our first hand experience of Vienna, it certainly works and if Angela Merkel and David Cameron want to join us we have a couple of very fetching Bucks Fizz outfits going spare?

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Heroes Lyrics
(Song by Linnea Deb/Joy Deb/Anton Hård af Segerstad)

Don’t tell the gods I left a mess
I can’t undo what has been done
Let’s run for cover
What if I’m the only hero left
You better fire off your gun
Once and forever
He said go dry your eyes
And live your life like there is no tomorrow son
And tell the others

To go sing it like a hummingbird
The greatest anthem ever heard:

We are the heroes of our time
But we’re dancing with the demons in our minds
We are the heroes of our time
Hero-uh-o-o-oes
O-uh-o-o-oh
We’re dancing with the demons in our minds
Hero-uh-o-o-oes O-uh-o-o-oh

The crickets sing a song for you
Don’t say a word, don’t make a sound
It’s life’s creation
I make worms turn into butterflies
Wake up and turn this world around
In appreciation
He said I never left your side
When you were lost I followed right behind
Was your foundation