Long Hot Summers, Advertising and The Music of 1976

The year 1976 is certainly being bandied about a lot at the moment, because until this current heatwave hit us, there had been no year with a long hot summer that could compete with it. For those of us who remember it first hand however, it was a very different time. It was also the year I turned 16, and so much has changed for the average teenager since then….

I didn’t have to worry about applying high factor sunscreen…, because it didn’t exist yet. I didn’t have to worry about global warming…, because the ice caps were still fully intact and hadn’t begun to seep into the oceans yet. I didn’t have to worry about whether my hair extensions and lip fillers would cope with the heat…, because we simply had short blow-dried hair, and if we were really lucky, little pots of lip gloss. I didn’t have to worry about whether my boyfriend was “talking” to other girls via social media…, because the only social medium we had was the local youth club, so it would have been pretty obvious. Yes, simpler times indeed.

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A Jackie magazine cover from 1976

Back in my first year of blogging I wrote a post about the music of 1976, and as no-one saw it back then (except me), time for another airing I feel. A bit of lazy blogging I know, but as I’m still a bit preoccupied with home improvements, time ran out for me this week. Such is life but hopefully back to business as usual very soon. I give you:

Long Hot Summers, Advertising and The Music of 1976, Take 2
First published April 2016

Apparently a study has been carried out, and the findings are that any company wishing to target a particular demographic with their advertising, should use music from the time that group turned 16 – In my case that would be 1976. I can see how this would work. If like me you were lucky, and had a stable family background, your material needs were all catered for. You also had a tight regime to your day, with school and probably a Saturday job. You saw your best friends every single day because you went to school with them, and you had a reasonable level of independence as helicopter parenting wouldn’t start for a few decades yet. Top that off with a few short romances that didn’t cause too much distress when they were over, no social media to mess with your head and life was sweet.

We humans are essentially simple beings but as the years go by we accumulate baggage, make life complicated for ourselves and lose the people we love – These giant corporations know that, and home in on our weakness for a pop song that reminds us of simpler times. A really expensive car and some life assurance anyone? Yes by golly, I’ll have both.

1976 was indeed a memorable year and one which I have really fond memories of. It was of course the year of the “long hot summer” where a new government department had to be created – The Ministry for Drought (which then became the Ministry for Floods when summer turned into autumn).

The UK won the Eurovision Song Contest that year with Brotherhood of Man’s Save Your Kisses For Me. Girl/boy bands like BofM were very popular in 1976 and Abba really solidified their position as an international supergroup with hits like Mama Mia, FernandoDancing Queen and Money Money Money. Other home grown acts like Guys and Dolls even had a modicum of success.

Despite the fact that punk emerged that year, with Malcolm MacLaren’s Sex Pistols out to shock, they or their movement weren’t really making much of an impact on the UK Singles Chart yet – That was pretty much filled with the usual suspects. We had Disco (Tina Charles, Donna Summer), Soft Rock (Chicago, Dr Hook), Country (JJ Barrie, Pussycat and Billie Jo Spears), Novelty songs (The Wurzels), Rock (Queen with their amazing Bohemian Rhapsody), Pop classics (Elton John & Kiki Dee), Soul (The Stylistics, Barry White) and Rock ‘n’ Roll Revival acts (Showaddywaddy).

As for me, I was in my 4th year of secondary school which was the last year everyone my age would have to legally attend. In the May of that year we sat our first important exams, “O” Grades as they were called then (short for Ordinary although they didn’t feel very ordinary when you were having to revise for them). When you have big exams coming up, you do spend a lot of time in your bedroom studying, but of course you also need a bit of down time and the radio is probably switched on a fair bit more often than should be. I think I’m still familiar with just about every song that hit the charts in the spring of 1976 and could still tell you which position they reached. After the exams finished, a time of merriment commenced (as per the film Grease) and the two songs I remember clearly from that time are You To Me Are Everything by Liverpool band The Real Thing and Young Hearts Run Free by Candi Staton – If any company used either of those songs in an advert, I would be putty in their hands.

As it turned out the exams of 1976 went very well but later on that year many of our classmates left school for good as there were plenty of jobs waiting for 16-year-olds in those days. Those of us who went back to school enjoyed the big hit of the autumn, Chicago’s If You Leave Me Now, and then over Christmas we were treated to Johnny Mathis with his version of When A Child Is Born (one for the mums and dads).

As the academic year went by and we all started to turn 17, the serious business of Higher Grade exams loomed which determined whether or not you would go to University. Like for our old classmates who had already entered the adult world of work, life had got just that little bit more serious and not as carefree as for our 16-year-old selves. The advertisers have therefore got it right I reckon – It’s not the same for everyone, but if you have to pick music from a year that will really boost sales, make it the year your target group turned 16. Works for me and my new really expensive car, and life assurance policy!

I shall leave you with Candi Staton and her June 1976 hit Young Hearts Run Free but it seems bizarre now that this was the track of choice for our end-of-term merriment. As I’ve said before however, I really don’t think we took too much heed of the lyrics at that age – I’d not had any big romances yet and all the mums and dads I knew seemed to be quite happy (or perhaps I was too young and naïve to think otherwise). I loved Candi’s voice though, the song seemed to be aimed at my generation and it was perfect for the school disco.

Young Hearts Run Free by Candi Staton:

Something has only come to light in the last few years however – Whenever she was mentioned on the radio or on TOTP, she was always called Candi “Staton” (made to sound like Staten Island) but it turns out it should have been pronounced “State-en”. Poor lady had her name mispronounced in the UK for over 40 years, but hopefully now put right. Tony Blackburn in the clip was obviously one of the main culprits, but of course he was also the DJ who badly mispronounced “Duran Duran” during a chart rundown in the ’80s, so not surprising really. As it turns out, I only discovered after his death that I had always mispronounced “Bowie” (as in David), so not always easy to get it right. And as for “Bono” – He always ends up sounding like a well-known dog food!

Until next time…

Young Hearts Run Free Lyrics
(Song by David Crawford)

What’s the sense in sharing this one and only life
Ending up just another lost and lonely wife
You count up the years and they will be filled with tears

Love only breaks up to start over again

You’ll get the babies but you won’t have your man
While he is busy loving every woman that he can  

Say I’m gonna leave a hundred times a day

It’s easier said than done
When you just can’t break away

Young hearts, run free
They’ll never be hung up, hung up like my man and me 
Young hearts, to yourself be true
Don’t be no fool when
Love really don’t love you 

It’s high time now just one crack at life
Who wants to live it in trouble and strife
My mind must be free to learn all I can about me

I’m gonna love me for the rest of my days

Encourage the babies every time they say
Self preservation is what’s really going on today

Say I’m gonna turn loose hundred times a day
How can I turn loose
When I just can’t break away

Seven in Seven #5: Eddy Amoo, The Real Thing and “You To Me Are Everything”

Day Five of my challenge to write seven posts in seven days….

I’m seriously starting to flag now and noticed that I’d pressed the publish button last night without changing the tags, or finishing the post title. All sorted now but it seems my kind of blogging is not short and snappy enough for a daily post, and however hard I try I can’t seem to make them any shorter.

There is a reason for this self-imposed madness however – I have applied for a course at our local college and have the interview next week. I am unsure whether I have enough spare time on my hands to take up the mantle of being the Highlands’ oldest undergraduate, so needed to test the water. Will no doubt keep you all informed on progress however, as I do love to “over-share”.

Inverness-College.jpgI mentioned earlier this week that I’d not written a single tribute this year for anyone from the world of music. I usually rely on Mark over at So It Goes… to keep me updated on who has indeed passed away, as he is usually first off the mark (pun intended). Today he has written about Eunice Gayson, the first Bond girl, who apparently died yesterday at the age of 90. Back in February, Mark announced the passing of Eddy Amoo from the group The Real Thing. I jotted this down in my “blogging notebook”, as they were definitely a group whose songs feature heavily in the tracks of my years.

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Eddie Amoo

If like me you turned 16 in 1976, you will remember that it was dubbed the Long Hot Summer, and for teenagers it was a great time to be alive. We had far more freedom in those days and I don’t think sunscreen had even been invented yet. We lived in blissful ignorance of the damage the sun could wreak on our future middle-aged skin, so just kept topping it up with cooking oil to ensure we turned a “healthy” golden brown. I spent a lot of time that summer with friends at the local youth club. This was the last year we were deemed age-appropriate to attend, as once you turned 17 you were cast out into the world of pubs and “discotheques” – All very grown up, and not at first as comforting as our old youth club, so we made the most of that last summer where it was our fellow school chums who chose and spun the discs.

But I digress – The reason I mention the legendary summer of ’76 is because one of the songs we loved to dance to at the aforementioned youth club was this one, You To Me Are Everything by The Real Thing. It reached the No. 1 spot in July and stayed there for three weeks. It still makes me smile, for in my subconscious it will always be linked to that long, hot summer, when being a teenager was a lot less stressful than it is today. Perhaps it was because of those trousers we used to wear – Who could get hot and bothered with all that fabric flapping about?

You To Me Are Everything by The Real Thing:

The Real Thing were from Liverpool and became the most successful black British group of the 1970s. Although they prided themselves on writing their own material, brothers Chris and Eddy Amoo decided they needed to be more commercial in order to get radio play. With this pop/soul classic, penned by Ken Gold and Michael Denne, they did just that, with bells on. Their follow up record, Can’t Get By Without You made it to the No. 2 spot later on that year.

What I hadn’t realised however was that Eddy Amoo had been in a group called The Chants back in the 1960s. They played the Cavern Club and once had the privilege of having the Beatles act as their backing band (much to the chagrin of Brian Epstein I should add).

chants
The Chants

After the commercial success of the mid ’70s started to wane, Eddy Amoo returned to the “message songs” he had always wanted to write. “I started to feel that I wanted to really project what had happened to me and the people that I’d grown up with in my songs,” he said. The Real Thing released “4 From 8”, an album exploring the four band members’ experiences of living in Liverpool 8, which covered the troubled Toxteth area. The album included Children of the Ghetto which has become a Liverpool favourite. Eventually it would be covered by Philip Bailey of Earth, Wind and Fire and Mary J Blige, making it a popular protest song.

RIP Eddy Amoo

You To Me Are Everything Lyrics
(Song by Ken Gold/Michael Denne)

I would take the stars out of the sky for you
Stop the rain from falling if you asked me to
I’d do anything for you your wish is my command
I could move a mountain when your hand is in my hand

Words cannot express how much you mean to me
There must be some other way to make you see
If it takes my heart and soul you know I’d pay the price
Everything that I possess I‘d gladly sacrifice

Oh you to me are everything
The sweetest song that I could sing
Oh baby, oh baby

To you I guess I’m just a clown
Who picks you up each time you’re down
Oh baby, oh baby

You give me just a taste of love to
Build my hopes upon
You know you got the power boy
To keep me holding on
So now you got the best of me
Come on and take the rest of me
Oh baby

Though you’re close to me we seem so far apart
Maybe given time you’ll have a change of heart
If it takes forever boy then I’m prepared to wait
The day you give your love to me won’t be a day too late

Postscript:

Don’t think it’s just me, but the set in that Real Thing clip looked very odd. Also, I felt there was something familiar about it. Back in my first year of blogging I wrote another Summer of ’76 post (link here) and one of the featured songs was this one, Get Up And Boogie by Silver Convention. I think they’ve been somewhat rearranged, but those “things” that litter the set are most definitely the same. Very odd indeed. Does anyone recognise the show these two 1976 acts might have appeared on?

Long Hot Summers, Advertising and The Music of 1976

Apparently a study has been carried out and the findings are that any company wishing to target a particular demographic with their advertising, should use music from the time that group was 16 – In my case that would be 1976. I can see how this would work. If you were lucky like me, and had a stable family background, your material needs were all catered for; you had a tight regime to your day with school and probably a Saturday job; you saw your best friends every single day because you went to school with them and you had a reasonable level of independence as helicopter parenting wouldn’t start for a few decades yet. Top that off with a few short romances that didn’t cause too much distress when they were over, no social media to mess with your head and life was sweet.

We humans are essentially simple beings but as the years go by we accumulate baggage, make life complicated for ourselves and lose the people we love – These giant corporations know that, and home in on our weakness for a pop song that reminds us of simpler times. A really expensive car and some life assurance anyone? Yes by golly, I’ll have both!

1976 was indeed a memorable year and one which I have really fond memories of. It was of course the year of the “long hot summer” where a new government department had to be created – The Ministry for Drought (which then became the Ministry for Floods when summer turned into autumn).

The UK won the Eurovision Song Contest that year with Brotherhood of Man’s Save Your Kisses For Me. Girl/boy bands like BofM were very popular in 1976 and Abba really solidified their postition as an international supergroup with hits like Mama Mia, FernandoDancing Queen and Money Money Money. Even home grown acts like Guys and Dolls had a modicum of success.

Despite the fact that punk emerged that year, with Malcolm MacLaren’s Sex Pistols out to shock, they or their movement didn’t really make much of an impact on the UK Singles Chart – That was pretty much filled with the usual suspects. We had Disco (Tina Charles, Donna Summer), Country (JJ Barrie, Pussycat and Billie Jo Spears), Novelty songs (The Wurzels), Soft rock (Chicago, Dr Hook), Pop classics (Elton John & Kiki Dee), Soul (The Stylistics, Barry White), Rock (Queen with their amazing Bohemian Rhapsody) and Rock ‘n’ Roll Revival acts (Showaddywaddy).

As for me, I was in my 4th Year of Secondary School which was the last year everyone of my age would have to legally attend. In the May of that year we sat our first important exams, “O” Grades as they were called then (short for Ordinary although didn’t feel very ordinary when you were having to revise for them). When you have big exams coming up you do spend a lot of your time in your room studying, but of course you also need a bit of down time and the radio is probably switched on a bit more often that should be. I think I am still familiar with just about every song that hit the charts in the spring of 1976 and could still tell you which position they reached in the charts. After the exams were finished, a time of merriement commenced (as per the film Grease) and the two songs I remember clearly from that time are You To Me Are Everything by Liverpool band The Real Thing and Young Hearts Run Free by Candi Staton – If any company used either of those songs in an advert I would be putty in their hands.

As it turned out the exams of 1976 went very well but later on that year a lot of our classmates left school for good as there were plenty of jobs waiting for 16-year-olds in those days. Those of us who went back to school enjoyed the big hit of the autumn, Chicago’s If You Leave Me Now, and then over Christmas we were treated to Johnny Mathis with his version of When A Child Is Born (one for the mums and dads).

As the academic year went by and we all started to turn 17, the serious business of Higher Grade exams loomed which determined whether or not you would go to University. Like our old classmates who had already entered the adult world of work, life had got just that little bit more stressful and not as carefree as for our 16-year-old selves. The advertisers therefore have got it right I reckon – It is not the same for everyone but if you have to pick music from a year that will really boost sales, make it the year your target group turned 16. Works for me and my new really expensive car, and life assurance policy!

I shall leave you with Candi Staton and her June 1976 hit Young Hearts Run Free but it seems bizarre now that this was the track of choice for our end of term merriment. As I’ve said before however I really don’t think we took too much heed of the lyrics at that age – I’d not had any big romances yet and all the Mums and Dads I knew seemed to be quite happy (or perhaps I was too young and naïve to think otherwise). I loved Candi’s voice though and the song had a great sound to it. Perfect for the school disco.

Young Hearts Run Free by Candi Staton:

Something that has only come to light in the last few years however – Whenever she was mentioned on the radio or on TOTP, she was always called Candi “Staton” (made to sound like Staten Island) but it turns out it should have been pronounced “State-en”. Poor lady has had her name mispronounced in the UK for the last 40 years but hopefully now put right. Tony Blackburn in the clip was obviously one of the main culprits but of course he was the DJ who badly mispronounced “Duran Duran” during a chart rundown in the ’80s so not surprising really. As it turns out I only discovered after his death that I had always mispronounced “Bowie” (as in David) so not always easy to get it right. Another tricky one is “Bono” of U2 – He always ends up sounding like a well-known dog food! Enough now…., time for me to sign off for today.

Young Hearts Run Free Lyrics
(Song by David Crawford)

What’s the sense in sharing this one and only life
Ending up just another lost and lonely wife
You count up the years and they will be filled with tears

Love only breaks up to start over again

You’ll get the babies but you won’t have your man
While he is busy loving every woman that he can  

Say I’m gonna leave a hundred times a day

It’s easier said than done
When you just can’t break away

Young hearts, run free
They’ll never be hung up, hung up like my man and me 
Young hearts, to yourself be true
Don’t be no fool when
Love really don’t love you 

It’s high time now just one crack at life
Who wants to live it in trouble and strife
My mind must be free to learn all I can about me

I’m gonna love me for the rest of my days

Encourage the babies every time they say
Self preservation is what’s really going on today

Say I’m gonna turn loose hundred times a day
How can I turn loose
When I just can’t break away