Outlander, The Association and ‘Never My Love’

A new song came into my life last week which I have just discovered is one of the most listened to of the 20th century. Why am I only finding out about it now, as for me, it ticks all the boxes?

  • Released in 1967
  • Recorded by a band of the sunshine pop persuasion
  • Made with members of the legendary Wrecking Crew (that group of session musicians based in Los Angeles who worked with Sonny & Cher, the Mamas & the Papas, the 5th Dimension, the Monkees, the Beach Boys and many others)

The Association were until last week unknown to me, however according to the well-known online encyclopaedia, they hit the No. 1 spot in the charts in October 1967, and had four other top ten hits in the late 1960s. Ah…, but not here in the UK, in America (as I would have called it then). That would explain it, as it seems they largely bypassed the notice of the great British public. The song I have become quite smitten by is this one, their version of Never My Love.

Never My Love by The Association:


The reason I stumbled upon this beautiful song from over 50 years ago was because it featured in the final episode of the historical television drama Outlander, which we have just finished binge watching for the second time. Overkill perhaps I know, but we needed something to fill the gaps in our viewing schedule and the storyline is about events and people from our neck of the woods. It’s also one of the reasons why we’ve been getting so many visitors to the Highlands over the last few years (pre-pandemic), as what with time-travel and romance as well as drama, the Outlander books and television series have quite the cult following.

Anyway, I won’t give too much away in terms of spoilers in case anyone hasn’t reached the final episode of season five yet, but the main character Claire returns to her own time, the late 1960s, in a surreal, dream-like set of scenes. The song Never My Love would have been chosen because it fitted the era, as well as the love story that runs through the whole plotline. Here is a clip that uses some of that footage, as well as footage from the mid 1700s, where she goes back in time and meets her handsome Highlander, Jamie Fraser.

It was a strange coincidence then that we reached the end of a series that all kicked off with the build up to the Jacobite Rising, just as we were about to mark the 275th anniversary of the Battle of Culloden, the last pitched battle held on British soil. As most people know, the Jacobite army led by Charles Edward Stewart was decisively defeated by government troops on 16th April 1746, and over 2000 Highlanders were killed or wounded.

Although 275 is not a particularly round number for anniversaries, a large event had been planned at the visitor centre for last Friday, but sadly, due to continuing pandemic-related restrictions, it all moved online. The battlefield was still open for walks however, and as we are local we decided to go up with our new camera equipment, hoping to make a little film. I’ve shared a few dashcam films around here before, but this time all credit goes to Mr WIAA who put this effort together. A few Outlander fans were there on the day looking for the Clan Fraser stone (Jamie’s clan) and as usual it had a few floral tributes in front of it.

Culloden Battlefield – Site of the last pitched battle fought on British soil

So, ‘What’s It All About?’ – I love that I’m still making lots of new discoveries from the late ’60s as I do seem to have a real affinity for the music from that time. More often than not it comes from having heard it on a film or television soundtrack, and as there is nothing like an older song to evoke the era, film-makers usually choose wisely.

As for the Outlander phenomenon, not so many visitors for us over the last year, but I am hopeful that by summer we will be able to open up again and welcome people back. My little holiday hideaway is being prepped and made appealing for bookings as we speak. I know we won’t get many from abroad this year (nor should we), but hopefully we’ll get some guests from other parts of the UK. I hate the word ‘staycation’ which keeps being bandied about – For someone like me brought up in the ’60s and ’70s we never went abroad, and all our great ‘holidays’ were in Scotland. A staycation would have happened during one of those summers when for one reason or another we had to stay at home, and just had day trips instead – Something quite different to my mind.

Jamie Fraser from Outlander

Anyway, whatever it’s called, all being well we will be able to travel more freely this summer and you would be made very welcome if visiting the Highlands. Hopefully the visitor centre at Culloden will be open for business again and I can thoroughly recommend it – You can even dress up in a kilt, just like the one worn by Jamie in Outlander. As for the term Outlander, it apparently means foreigner, or more specifically an English person (used to describe Claire) although I’d personally never heard it before and am more familiar with the word Sassenach which essentially means the same thing. But again, whatever it’s called, you would be made very welcome, so what are you waiting for? The midges await!

Until next time…

Never My Love Lyrics
(Song by Don Addrisi/Dick Addrisi)

You ask me
If there’ll come a time
When I grow tired of you
Never my love
Never my love

You wonder
If this heart of mine
Will lose its desire for you
Never my love
Never my love

What makes you think love will end
When you know that my whole life depends
On you?
On you

You say you fear
I’ll change my mind
I won’t require you
Never my love
Never my love

How can you think love will end
When I’ve asked you to spend
Your whole life
With me?
With me

You ask me
If there’ll come a time
When I grow tired of you
Never my love
Never my love

Never my love
Never my love

Never my love
Never my love