Alyson’s Archive #4 – David Cassidy, The Partridge Family and “I Think I Love You”

A long time ago in a galaxy far, far away there lived a handsome prince called David. All the young ladies of the land collected pictures of the prince and adorned their walls with them. 

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The humble author’s teenage collection of David Cassidy pin-ups

Many of you will have heard that one of the 1970’s biggest teen idols died earlier this week at the age of 67. Not a massive shock this time as it had been announced earlier this year that he was suffering from dementia and then last weekend, from multiple organ failure – A transplant was not deemed possible so the life-support machines were switched off on Tuesday at noon. Still sad news however for those of us of a certain age who remember him at his shiniest best.

Of course when I heard the news I had to refer to my box of teenage memorabilia and in the folder of pin-ups and posters from the early ’70s, it turned out that most were of David Cassidy. There were also a fair few of those Osmond Brothers, The Jackson 5, David Essex, Bjorn Borg, Marty Kristian from the New Seekers and Ben Murphy of Alias Smith and Jones fame, but no, by far the biggest number were of Mr Cassidy as he was omnipresent within the pages of teen mags from 1970 to 1974.

I have written about David Cassidy in this blog before (link here) as my first three posts ended up being about artists called David – Bowie, Davy Jones of the Monkees and David Cassidy. Sadly, not one of that triumvirate of Davids is still with us, which is a sobering thought. This revisitation of the artists of my youth is a constant reminder that we are all journeying along that conveyer belt of life apace, and with this latest departure it does give us another “mortality reality check”.

I was just at the right age for David Cassidy to come into my life – As a pre-teen I had watched him play the character Keith Partridge in the kid’s musical sit-com The Partridge Family and then as I reached my teenage years he had become the world’s biggest pop idol, selling out concerts in every corner of the globe. But was it his music we adored or was it the idol himself? As I mentioned last time he appeared on these pages, his song Could It Be Forever was the first one that made me cry, and I didn’t even know why! The teenage hormones were starting to kick in and we girls lose our sanity a bit when it comes to our idols, behaving in a totally irrational and frenzied manner. We buy all the magazines with their pictures and create scrapbooks/fanzines. We cover our bedroom walls with their posters and even iron picture transfers onto our pillowcases. Of course we also dream of them being our fantasy boyfriends, without really understanding what having a real boyfriend would mean.

I have another few things in the archive folder that refer to David Cassidy and think they are worth sharing here as a lasting reminder of just how big he was in the early ’70s. These wordy pages are often to be found on the back of the aforementioned pin-ups but are proving to be the most interesting when looking back – A little bit of pop history. (By the way in case anyone thinks it’s a bit weird that I still have all this stuff – No, I don’t sit around of an evening dressed in flares and platform shoes pouring over pictures of my teen idols, it’s just that if you’ve ever had to clear out your parents’ loft so they can downsize, you end up finding all this childhood ephemera and are somewhat loathe to get rid of it just in case you ever start writing a music blog!)

Poor David’s time in the sun was short-lived as seems to be the case with most teen idols – As soon as your fan base comes of age and finds love with real-life boys, the career is over. Some manage to reinvent themselves but sadly David didn’t really ever manage to negotiate that cross-over success although he did record a new album in the mid ’80s and continued to tour until earlier this year.

But I can’t leave it there. Many of us who were fans back in the early ’70s probably didn’t give David and his Partridge Family pals much thought in the intervening years, but when the Richard Curtis film Four Weddings and a Funeral was released in 1994 there was a great scene where slightly awkward, upper-class Englishman Charles (played by Hugh Grant) attempted to declare his love for Carrie (played by Andie MacDowell). After much procrastination he finally got round to uttering those most difficult of words, “I think I love you” but of course they were attributed first to David Cassidy, when he was still with The Partridge Family – Très amusant and because of that scene (at 0:30) it has become my favourite Cassidy song.

I Think I Love You by The Partridge Family:

So, “What’s It All About?” – Poor old David Cassidy had a bit of a difficult life after his early ’70s heyday as a teen idol but that seems to be the norm for anyone who has experienced that level of idolatry. I can confirm however that having his picture on my bedroom wall back then was a real joy, and as I drifted off to sleep at night I probably whispered those five little words, “I think I love you”.

Until next time…. RIP David

I Think I Love You Lyrics
(Song by Tony Romeo)

I was sleeping and right in the middle of a good dream
Like all at once I wake up from something that keeps knocking at my brain
Before I go insane I hold my pillow to my head
And spring up in my bed screaming out the words I dread
I think I love you (I think I love you)

This morning I woke up with this feeling
I didn’t know how to deal with and so I just decided to myself
I’d
hide it to myself and never talk about it
And did not go and shout it when you walked into the room
I think I love you (I think I love you)

I think I love you so what am I so afraid of
I’m afraid that I’m not sure of a love there is no cure for

I think I love you isn’t that what life is made of
Though it worries me to say that I never felt this way

I don’t know what I’m up against
I don’t know what it’s all about
I got so much to think about

Hey, I think I love you so what am I so afraid of
I’m afraid that I’m not sure of a love there is no cure for

I think I love you isn’t that what life is made of
Though it worries me to say I never felt this way

Believe me you really don’t have to worry
I only wanna make you happy and if you say “hey go away” I will
But I think better still I’d better stay around and love you
Do you think I have a case let me ask you to your face
Do you think you love me?

I think I love you
I think I love you…

Postscript:

I now realise I was remiss in not sharing any video footage of David Cassidy in today’s post – Here he is as Keith Partridge singing Walking In The Rain, the Phil Spector song that was first a hit for The Ronettes in 1964. This song has actually featured in the blog before (link here) when I wrote about radio, and the chart-run down shows of my early teenage years. Shirley Jones who played his mother in The Partridge Family television series was actually his step-mother in real life and has also appeared on these pages before (link here) when I wrote about the song You’ll Never Walk Alone. As I often say, we keep going in circles around here. Oh and more thing, the eagle-eyed amongst you might just spot a young Jodie Foster in the front row of the audience in this clip as she played the daughter of Shirley Jones love interest in this episode!

Jackie Magazine, Jackie The Musical and “Sad Sweet Dreamer”

If like me you became a teenager in 1973, when I mention Jackie magazine you will know exactly where I am coming from. Between 1972 and 1974 the magazine was selling in excess of 1.1 million copies per week and was a must-buy for “go-ahead” teens – its target market. I don’t know if my friends and I were indeed all that go-ahead, but Thursday was one of the best days of the week as it was not only Top Of The Pops night, but it was also the day when we picked up our copy of Jackie. With centrefold posters of the pop idols of the day, titbits of gossip about their likes and dislikes, great fashion spreads and the Cathy & Claire page (where all those problems we couldn’t possibly discuss with our mums were aired and very sensibly answered), it truly was the bible for girls trying to find their way in the world.

As we all know, they will make a musical about practically anything nowadays, but last week I went to see “Jackie The Musical” (excellent by the way) and if this blog is all about looking back nostalgically, by revisiting the Tracks of My Years, this was the stage musical equivalent. The main character was 54-year-old Jackie, a woman with an adult son still living at home, going through the trauma of divorce, and experimenting with online dating. Whilst packing up the contents of her house she finds her old teen magazines and of course starts to reminisce about her hopes and dreams back then. Her younger self even makes an appearance dressed in very authentic early ‘70s-style clothing (flares/big collars/platform shoes) to great comedic effect, often quoting verbatim what Cathy & Claire would have advised.

But of course the raison d’être behind any musical is the performance of the songs and this Jukebox Musical did not disappoint – Interwoven into the storyline were a host of very nostalgia-provoking songs such as Could It Be Forever (by David Cassidy), I Love To Love (by Tina Charles), Crazy Horses (by The Osmonds), The Things We Do For Love (by 10cc), Hold Me Close (by David Essex), Tiger Feet (by Mud), Puppy Love (by Donny Osmond) and many, many, more.

It was no coincidence of course that the vast majority of the audience were ladies of a certain age with very few men, quite sensibly, choosing to partake in this very girly extravaganza. By chance I met lots of people I knew, which was really nice, but of course it is also no coincidence that the main character was a stereotypical 54-year-old of today, and sad to say the chances of being separated or divorced are indeed quite high. Sad also to reflect that Cathy & Claire would not have anticipated that being the outcome for the Jackie Class of 1972-74 and although this is not the place to conjecture what has gone wrong, from a purely observational point of view, it seems that No – We can’t have it all. I have my own theories on that one, but perhaps for another time.

As a Scot, I am really proud that DC Thomson of Dundee, that city famed for Jam, Jute and Journalism was the publisher responsible for a magazine that both entertained and helped so many of my generation negotiate their way through those tricky teenage years. I probably still have my pillowcase somewhere with the Donny Osmond iron-on transfer (in purple – his favourite colour) and my heart-broken/heart-mended badge, both free gifts from that golden era.

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So many songs from the show that I could feature here but as I have already written about a few of the most obvious contenders, I think I will pick one of the lesser known songs that may have been forgotten about in the intervening years. Before the days of Pop Idol and The X-Factor we had much less lavish mid-week talent shows such as New Faces. One of the acts that did really well on that show were an 8-piece soul group from Manchester, called Sweet Sensation. Once signed to Pye Records, under the guidance of one of the judges Tony Hatch they started to release records and although their first didn’t make it to the charts, their second, Sad Sweet Dreamer, made it all the way to the No. 1 spot in October 1974. (Again – just so much purple.)

The readers of Jackie magazine were often sad (mainly due to boyfriend trouble – the lack of one), they were young so generally still quite sweet, and, they were all overwhelmingly “dreamers”. There couldn’t have been a similar magazine for boys at that time and practically none of the songs in the show would ever have appealed to them anyway – The Davids and the Donnys belonged to us, and boy did we dream!

Sad Sweet Dreamer Lyrics
(Song by David Parton)

Sad sweet dreamer
It’s just one of those things you put down to experience
Sad sweet dreamer
It’s just one of those things you put down to experience

Been another blue day without you girl
Been another sad summer song
I’ve been thinking about you girl
All night long

Been another sad tear on my pillow
Been another memory to tell me you’re the one, girl
I kept thinking about you girl
All night long

Sad sweet dreamer
It’s just one of those things you put down to experience
Sad sweet dreamer
It’s just one of those things you put down to experience

Been another long night and I’ve missed you girl
Been another story from those endless magazines
Can’t help thinking about you girl
All night long

Was so happy when I found you
But how was I to know
That you would leave me walking down that road

Been another hard luck story
Been another man who thought that he was oh so strong
Been thinking about you girl
All night long

Postscript:

I often feel we go in circles here as since starting the blog so many hitherto unknown connections have come to light. It turns out that the bass player with Sweet Sensation, Barry Johnson, later joined reggae band Aswad whom I wrote about only last week. Different style of music but definitely more in tune with his roots as like many of his fellow bandmates from Sweet Sensation, he was born in Kingston, Jamaica.

The Partridge Family, David Cassidy and “Could It Be Forever?”

Thinking yesterday about my first crush (Davy Jones) inevitably led me to think of my second big crush, David Cassidy. Thankfully this David is still alive and well although now 65 which would have made him around 21 when he first came into my life in the early ’70s. He starred in The Partridge Family which was shown midweek in the kid’s TV slot just before the early evening news.

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It was inevitable because of his amazing good looks and great singing voice that he would become a teen idol. There had been chart hits already with The Partridge Family but in April 1972 David had his first solo hit as himself, and not as Keith Partridge. Could It Be Forever was the perfect vehicle to cement David’s place as one of the two biggest “pop stars” of the day (the other being Donny Osmond but we’ll leave him for another time).

Looking back at the dates now, I realise that this song must have been around during the last few weeks spent at my Scottish primary school. It is also the first song that made me cry – I still remember those tears welling up as I listened to it being played on the radio. Young girls are highly emotional beings and at around 12, just when the hormones are kicking in, we have to leave the familiar surroundings and friendships of our junior school and enter the serious, scary world of secondary school. We end up losing our sanity a bit when it comes to our pop idols and behave in a totally irrational and frenzied manner. We buy all the magazines that have their pictures and create scrapbooks and fanzines. We cover our bedroom walls with their posters. We even iron picture transfers onto our pillowcases. (Yes guilty of all the above.) Of course we dream of them being our fantasy boyfriends, without really understanding what having a real boyfriend would mean.

The really frenzied behaviour however happens if we are ever lucky enough to see them in concert, or in the flesh, and whenever David came to Britain there were hordes of girls at the airport to greet him. It always amazes me when we see old footage of these scenes, that young girls simply headed off to Heathrow en masse unsupervised. We have become a nation who heavily supervises its young people until they are practically at the stage of leaving home – Wasn’t so in the early ’70s obviously. Also, the girls are practically on the tarmac and hanging off every balcony/rooftop vantage point. Compare that to the massive security operation nowadays of getting people shoeless, belt-less and scissor-less through to their plane of choice.

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As with most teen idols, David’s time in the sun didn’t last and it was practically all over by 1974. He had become disillusioned with it all by then anyway and who could blame him. It can be a curse to be that good-looking as you are going to have a stratospheric rise to fame but then lose all control of your life in the process. Unless you are incredibly grounded, realistic and well-managed you will find it very hard to cope with life when it’s over. He also suffered the double-whammy of having a fan die in the crush at one of his concerts which he never quite got over. He did attempt a bit of a comeback in the ’80s but it was short-lived. Young girls are very fickle and grow up fast – Once they’ve moved on to “real boys” the career is over.

As for me I will enjoy listening once more to the first song that really made me weep. His second solo single How Can I Be Sure didn’t just make me weep but sob. Yes the hormones and move to “big school” were really kicking in by then. Thank goodness for DC Thomson of Dundee who could be relied upon weekly, to provide plenty of reasonably priced centrefold posters of our idol in Jackie magazine. Hope this David lives a long and healthy life.

Could It Be Forever Lyrics
(Song by Wes Farrell/Danny Janssen)

Could it be forever or is my mind just rambling on
Well I touched you once and I kissed you once
And I feel like you’re mine
Well I feel like you’re mine and I see in your face
I’m not wrong to have these feelings
Well I feel like you’re mine and I’ve never known a time before
That’s had so many meanings

Could it be forever or is my mind just wasting time
Well I don’t think so because you let me know
You make me feel like you’re mine
Well I feel like you’re mine and I can’t remember
When the feelings have been stronger
And all I know is I can’t let go of you
Or be with you just a little while longer

All my feelings come together
All of me is here
Never known when I felt better
Cause I know this won’t disappear

But could it be forever
Or is my mind just rambling on
Maybe it is, if it is
Then I’ll be moving on

Well, I feel like you’re mine
And I see in your face
I’m not wrong to have these feelings
Well, I feel like you’re mine
I’ve never known a time before
That’s had so many meanings